The Golden Rule for Brand Consistency – Use Pantone for Logos, CMYK for Imagery

The Tip: CMYK (Cyan, Magenta, Yellow, Black) creates colors by overlapping tiny dots of four inks. While great for printing photographic images, it can cause microscopic color variations between different production batches. If your luxury brand logo or a solid background color shifts even 5% due to press vibrations, the packaging will look inconsistent on retail shelves.

The Solution: For critical brand assets like logos, text, and large solid color backgrounds, always specify a solid Pantone Color (PMS). Our Heidelberg or Roland UV 6+1 presses will mix a dedicated, single-recipe ink specifically for that color. This guarantees 100% color identity across your paper shopping bags, custom color boxes, and clear plastic sleeves.