The "Rich Black" Secret vs. Plain Black for Premium Packaging

The Tip: If you design a sleek, high-end black gift box or luxury paper carrier bag and set the background color to 100% Black (K:100), the physical box will actually come out looking washed-out, chalky, or slightly dark grey.

The Solution: To achieve a deep, bottomless, "Old Money" premium black, our prepress team automatically applies a Rich Black formula, such as C:40, M:30, Y:20, K:100. The underlying layers of Cyan, Magenta, and Yellow enrich the black ink, giving it an incredibly dense, luxurious, and solid glossy finish.